Cutting-Edge Technology Transforms St. Joseph's Hospital's Surgical Prowess

St. Joseph's Hospital in Buckhannon, West Virginia, has been recognized for its exceptional work in the field of medical technology. The hospital's television commercial, showcasing its state-of-the-art Da Vinci XI surgical system, has been honored with the prestigious 2024 Communicator Award of Excellence, presented by the Academy of Interactive & Visual Arts (AIVA).

Elevating Surgical Excellence through Innovative Collaboration

Bringing the Da Vinci XI to Life

The award-winning television commercial was the result of a collaborative effort between St. Joseph's Hospital and BlaineTurner Advertising, a marketing agency based in Morgantown, West Virginia. The production process involved meticulous planning and execution, with the hospital's marketing team, operating room staff, and surgeons working tirelessly to bring the commercial to life.Detailed scripts and shot logs were carefully crafted, and numerous hours were spent filming in the hospital's state-of-the-art operating suite. The dedication and expertise of the hospital's staff, including surgeons Dr. Susan Long and Dr. Ross Knowles, were instrumental in the success of the project.

Recognizing Excellence in Communication

The 30th Annual Communicator Awards, dedicated to honoring excellence, effectiveness, and innovation in communication, recognized the exceptional quality and achievement of St. Joseph's Hospital's television commercial. The Award of Excellence, AIVA's highest honor, is a testament to the hospital's commitment to showcasing its cutting-edge technology and the exceptional care it provides to its patients.

Sharing the Triumph

"We are very honored to have received this award," said Skip Gjolberg, President and CEO of WVU Medicine St. Joseph's Hospital. "I especially appreciate our surgeons Dr. Susan Long and Dr. Ross Knowles for taking time out of their busy schedules for filming."Lisa Wharton, Vice President of Marketing and the Foundation, expressed her gratitude to the entire hospital staff who participated in the filming process. "On behalf of the marketing department, I would like to sincerely thank all of the staff who participated in the long days of filming," she said. "They worked tirelessly to help successfully complete this important project."

Inviting the Community to Witness the Transformation

To view the award-winning commercial, viewers can visit St. Joseph's Hospital's YouTube channel by clicking on the arrow logo at the bottom of their website, www.stj.net, under the "Follow STJ" section.The recognition of St. Joseph's Hospital's television commercial is a testament to the hospital's commitment to excellence, innovation, and the delivery of exceptional patient care. By showcasing its state-of-the-art technology and the expertise of its medical professionals, the hospital is not only honoring its own achievements but also inspiring the community to experience the transformative power of modern healthcare.